How 2912 Realty Determines Renewal Pricing for Your Rental Property

Our data-driven process that maximizes your return and minimizes vacancy risk.


When a tenant’s lease approaches renewal, the pricing decision you make today directly impacts your long-term cash flow, occupancy stability, and property performance.


At 2912 Realty, we don’t guess, generalize, or rely on broad averages. We use a precise, micro market approach to determine the optimal renewal rate for your rental home.


Whether you own a single property or a growing portfolio, here’s exactly how we analyze renewal

pricing — and how our process protects your investment.


1. We Start With Tenant Performance

Renewal pricing begins with the tenant already in place. A strong, stable renter is a valuable asset.


Our evaluation includes:

- Payment history and consistency

- Communication quality

- Care of the property

- Length of tenancy

- Renewal probability


In many cases, retaining a great tenant is the highest-value outcome — especially when local rental markets soften or when turnover costs outweigh potential rent increases.


2. We Conduct a Hyper-Local Comparative Market Analysis (CMA)

This is where 2912 Realty specializes.


We never rely on zip-code averages or automated online estimates.


Instead, we perform a hyper-local CMA tailored specifically to your home, analyzing:

- Comparable homes within 0.5–1 mile

- Properties with similar size, condition, age, and features

- Active rental listings (current competition)

- Recently leased properties (actual tenant-paid prices)

- Neighborhood-level supply and demand trends


This micro-market approach gives us a true snapshot of rental value, ensuring your renewal pricing is

justified, competitive, and aligned with real-time conditions.


3. We Evaluate Market Conditions and Timing

Local rental markets shift constantly.


We factor in:

- Seasonal leasing cycles

- Rental demand in your immediate neighborhood

- The number of competing rentals available

- Broader economic and employment trends

- Market rent growth or softening

- School district timing and corporate move patterns


Pricing a renewal in July behaves very differently from pricing one in December. Our goal is to align

your renewal rate with the ideal moment in the leasing cycle to avoid unnecessary vacancy.


4. We Present Two Optimized Renewal Options

Owners receive a clear, market-supported set of options that balance revenue with risk.


Option A: 12-Month Renewal

A stable annual lease paired with a modest, data-supported rent increase. This option encourages

retention and predictable cash flow.


Option B: Month-to-Month Renewal

A premium rate that reflects:

- Flexibility given to the tenant

- Higher exposure to vacancy

- Unpredictability of term length

- Administrative and market-timing risk


This premium is intentionally higher because month-to-month tenancy carries more risk for the owner.


5. You Receive a Clear Summary — Not a Data Dump

Your time is valuable.


Our renewal proposal provides:

- The recommended renewal price

- Supporting market data

- Seasonal or timing factors

- The financial impact of each option

- Our professional recommendation


You simply reply “Approved”, and we handle the rest — including tenant communication, negotiation, and documentation.


Why Our Renewal Pricing Approach Protects Your Investment

Setting the right renewal rate isn’t about pushing to the top of the market. It’s about intelligent balance:

- Too high ® the tenant leaves, vacancy rises, and cash flow drops.

- Too low ® you miss revenue and reduce long-term performance.


The 2912 Realty approach ensures your renewal pricing:

- Maximizes return

- Minimizes vacancy risk

- Reflects true neighborhood-level market conditions

- Keeps great tenants in place whenever possible

- Protects your long-term asset value


This is the strategic advantage of a management company that understands both the numbers and the nuance behind successful rental operations.


Ready to Optimize Your Rental Portfolio?

If you’d like help evaluating renewal pricing or want a data-driven manager to oversee your rental property, we’re here to help.


Contact 2912 Realty today to learn how our leasing strategy, renewal structure, and micro-market analysis can elevate your property’s performance.

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When your home sustains damage and you’re dealing with an insurance claim, you may hear contractors say things like: “We’ll cover your deductible,” or “No out of pocket for you.” At first glance it sounds like a win — however, in Texas, those offers are not just unethical—they’re illegal. As your trusted partner in property management and investment protection, 2912 Realty wants you to know your rights, the law, and how to navigate the situation without putting your home or claim at risk. What the Law Requires In 2019, Texas passed House Bill 2102, which prohibits contractors (including roofers) from paying, waiving, or offsetting your deductible when they’re performing work that is at least partially paid for by your insurance claim. Key points: – As the policyholder, you must pay the deductible for your covered claim. – Contracts over $1,000 tied to insurance claims must include the bold legal notice required by law. – Contractors who absorb or waive deductibles risk a Class B misdemeanor, with fines and potential jail time. – Your insurer can withhold payment until you prove you paid your deductible. Why This Matters to You When contractors offer to “take care of your deductible,” they often inflate prices, use cheaper materials, or falsify invoices to hide the cost. That’s insurance fraud, and it can harm both your finances and your property value. Your insurance company can also delay or deny portions of your payout without proof that you paid your deductible. How to Protect Your Investment 1. Ask direct questions — walk away from “no deductible” offers. 2. Review your contract for the required Texas disclosure. 3. Keep receipts showing your deductible payment. 4. Hire local, licensed professionals with proven reputations. 5. Avoid any schemes or inflated invoices. Bottom Line If a deal sounds too good to be true, it probably is. The deductible is your responsibility under Texas law — and any contractor that says otherwise is crossing a legal line.  By staying informed and partnering with trusted professionals, you protect your property, your investment, and your peace of mind.